Your Content Isn't Gone. It's Just Disconnected.
Most small business owners have more content than they realize.
A phone full of product photos. Videos that were posted once and never touched again. Blog posts tied to projects that are long finished.
The problem isn't that any of it is bad. It's that it got disconnected. It lives on platforms you're not using anymore. It points to products you don't sell anymore. It doesn't line up with what your business looks like now.
So it just sits there.
I had a container project a while back. Photos, a blog post, two YouTube videos. Good content. But it was living on a platform I had moved away from, pointing at nothing current.
I didn't repost it. I asked a different question: what part of this can help my business the most right now?
That question changed everything about how I think about content I already have.
I wrote about the whole approach on the blog this week, including what repurposing actually means, what it looks like in practice, and what tends to get overlooked.
If you've got a pile of content you're not sure what to do with, this one is for you.
P.S. Tell me what other business questions you have. I’ll go do the research and report back.